Since we are in the middle of an advertisement project I
thought that it would be appropriate to blog about one of the biggest if not
the biggest events for advertisements, the Super Bowl. Ever since the first
official Super Bowl in 1966, the event has been the “world championship” of professional
football. The game originally started as an end of season tournament between
the NFL and the AFL before the two organizations merged to form the NFL. Today
the game is an annual event in early February, and holds the distinction of
drawing more than 100,000,000 viewers every year. This large number of viewers
is enticing for companies, as they can reach an immensely large number of
viewers with one advertisement. The NFL knows this and charges big bucks for
air time, for example, in 2010 it cost 2.5 million dollars for a 30 second
commercial. With all of the money flying around for air time, companies usually
invest heavily in commercials creating unique gems that appeal to a large
viewing audience. This provides another aspect to Super Bowl viewership; some
viewers that may not normally watch football are drawn to watch the game
because of the high volume of entertaining, quality commercials. Many popular
commercials come out of these games, many of which create unintended results
that did not exist before the game. You may remember the phase “whassup” from
the early 2000’s, this was a phrase from a popular Budweiser commercial or the 2010
Snickers commercial that is attributed to rekindling the career of ageing
actress Betty White. While there have been no end to clever commercials created
by large companies, some of the most popular are coming from a new trend in advertising,
letting consumers create their own ads and let the internet vote on the ad that
they would like to see the most. Doritos has been doing this quite frequently
in the past few years, allowing them to only have to purchase air time, and
submit a popular ad without having to spend a dime on creating it. In
conclusion, the “big game” draws people from all over the world to take a break
from their busy lives to watch grown men run into each other, and enjoy the
annual apex of commercial advertising.
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